Affiliate Partners

Join our affiliate programme and partner with Lucky Charms to monetise your traffic. We work with publishers, streamers, content creators and marketing partners across Canada who are looking to promote a full online casino and sportsbook offering. We focus on practical, long-term partnerships and provide the tools you need to convert visitors into active players.

Programme purpose

Our affiliate programme exists to build sustainable referral relationships. We want to connect quality traffic with a platform that supports a wide range of player preferences, from slots and live casino to sports betting and live betting markets. Partners are valued for steady referrals and honest promotion, and we aim to create transparent, ongoing links between your audience and our platform.

Partnership benefits

Partners gain access to a dedicated partner area where they can manage links and creatives, review performance and optimise campaigns. We offer regional targeting options, creative assets suitable for mobile and desktop, and flexible marketing formats that suit content sites, stream overlays and social channels. Our team is available to help adapt materials for Canadian audiences and to suggest approaches that respect local marketing rules.

Commission structure

We provide commercially realistic commission options designed to reward active partners. Exact models and rates vary by traffic type and conversion performance. During onboarding we discuss the available structures and choose the option that best matches your traffic mix. Payouts are processed in dollars and can be arranged via common partner payment methods.

Tracking and reporting transparency

Accurate tracking is central to our partnership. Partners receive access to a reporting dashboard with real-time stats, conversion details and player activity summaries. Monthly statements and clear attribution rules help you reconcile earnings. If discrepancies arise, our affiliate team will review tracking logs and work with you to resolve issues quickly.

Marketing tools and support

We supply a library of banners, landing pages and deep links that are updated for seasonal campaigns and featured events. Creatives are available in sizes suited for websites, mobile and streaming overlays. Partners also have access to promotional schedules and can request tailored creatives or A/B test variations with guidance from our affiliate contact.

Long-term cooperation

We aim for steady, mutually beneficial relationships. Performance reviews, promotional planning and customised offers are available to partners who deliver consistent referrals. For programme questions, onboarding or creative requests, contact our affiliate team at [email protected] and we’ll respond with next steps.